Upon returning to Pakistan after spending my entire life in Canada, I experienced a familiar frustration shared by thousands of women in this country: the lack of affordable yet stylish options across fashion and beauty categories.
Back in Canada, I grew up with easy access to international brands that offered quality, style, and variety, all within a reasonable budget. But in Pakistan, I noticed a gap, whether it was handbags, everyday wear, beauty essentials, jewellery, or even simple personal care items, the choices were either extremely expensive or simply unavailable.
This gap became an opportunity.
A calling.
A reason to build something meaningful.
What began as a passion for creating practical, trendy, high-quality handbags soon evolved into a much larger vision: a complete lifestyle brand designed for Pakistani women, offering everything from fashion apparel and accessories to beauty, perfumes, footwear, and herbal personal care without the inflated prices or compromises in quality.
My passion has always been to create and curate products that not only look beautiful but serve a purpose, products that elevate daily life, bring confidence, simplify routines, and make women feel stylish and empowered without breaking the bank.
At Minari.pk, we understand the struggles Pakistani women face when searching for trustworthy, fashionable, and affordable products.
And we are here to change that.
We are building more than a brand. we are building a community of modern, confident, hardworking Pakistani women who deserve the best in fashion and beauty at accessible prices.